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Leadership

The Best Product Rarely Wins

In this 8-minute podcast, positioning expert Bob Wright explores how the B2B tech industry has changed and how positioning for category leadership is essential to success.

Leadership

Why Unicorns May Turn Out To Be Cheshire Cats

It seems it’s never been a better time to fund a billion-dollar startup. But what if those startups never mature into real businesses with real profits?

Mobile

Why End-User Computing Needs a Refresh

The anticipated proliferation of devices demands an innovative approach to managing, securing and delivering these endpoints and the applications that will run on them.

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SaaS

Enter "The Age Of The Customer"

An excerpt from the new book, “Subscribed: Why the Subscription Model Will Be Your Company’s Future” explores the economy’s evolution to a customer-centric model.

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