App Stores are Crucial When Jockeying for Position in the Cloud

Kathleen Goolsby, Editor - SandHill.com

BitNami's CEO discusses the need for, and challenges in, competing with Amazon's cloud services. She shares tips for building cloud app stores and gaining users.

Key Metrics and Best Practices Changing for Modern Data Center Performance

P. J. Simmons, Chair - Corporate Eco Forum & Amy O'Meara, Director of Special Initiatives - Corporate Eco Forum

Corporate Eco Forum discusses findings from its recent study of strategic decisions and metrics for data center energy performance.

Study Finds Finance Professionals Turning to Software Tools to Improve Forecasting and Budgeting

Kathleen Goolsby, Editor - SandHill.com

Quantrix discusses findings from its recent survey analyzing business challenges resulting from the use of spreadsheets and identifing organizational constraints for adopting software solutions for budgeting, planning and forecasting processes.

How to Select a Mobile Application Management Platform

David Baeza, CMO - Apperian

Apperian's CEO discusses the trend of cloud-based mobile management solutions and eight criteria for selecting a platform.

“Fortune 500 CIO” Is Not a Target Market

Treating the CIO buyer as a single, homogeneous demographic is a ridiculously ineffective and costly way to build relationships and drive revenue growth. There are actually four distinct CIO types, each with different motivations for buying IT.

Five Tips for Storytelling in Marketing

Jake Sorofman, Founding Partner - Marketlever

Storytelling is an art that results in subconscious engagement. But there's a science behind it that sales & marketing teams need to apply to any idea they try to convey to a potential buyer.

XBRL and Interoperability: How Standards-Based Technology Creates Value

Kathleen Goolsby, Editor - SandHill.com

XBRL (eXtensible Business Reporting Language) format creates a lot of value for organizations. It facilitates exchanging business information between business systems and supports initiatives to enter new markets. It may also be one of the first embodiments of a semantic Web.

Five Cloud Trends: Delivering Mission-Critical Value Beyond IaaS, PaaS, AaaS

Kathleen Goolsby, Editor - SandHill.com

Michael Skok of North Bridge Venture Partners, keeps his finger on the pulse and vision of cloud technologies. He discusses where the cloud is headed, including new cloud formations.

Using Modern IT for Competitive Advantage Isn’t as Simple as it Seems

Kathleen Goolsby, Editor - SandHill.com

Toby Redshaw discusses why modern IT is “conceptually simple but hard to do” and provides tips in this Part 1 of 2-part series.

Thinking Bigger about Cloud and Mobile

Kathleen Goolsby, Editor - SandHill.com

In this part 2 of a 2-part SandHill interview on why modern IT is “conceptually simple but hard to do,” Toby Redshaw focuses on cloud and mobile technologies.