October 30, 2012
Tailoring Big Data Initiatives to Predict Customer Behavior
Analyze Big Data to spot real-time shifts in customer behavior, reduce churn, determine pricing and…
October 16, 2012
Tips from the Start-up CEO’s Marketing Manual
What pitfalls do startup CEOS run into and what are the most common marketing mistakes…
September 3, 2012
How a Tech-Savvy Sales Force Drives Higher Productivity in Tough Economy
How to increase sales productivity by using mobility, Big Data, collaboration and social media technologies.
August 28, 2012
Customer Engagement Analytics – 5 Steps to Success
A recent survey shows many SaaS providers are not using data on application usage. Here's…
July 31, 2012
How to Win the Software Bake-Off
The “Cupcake Wars” TV show pits four bakers in a head-to-head contest for a client…
May 15, 2012
Five Tips for Storytelling in Marketing
Storytelling is an art that results in subconscious engagement. But there's a science behind it…
May 13, 2012
How to Stop the Geek Speak
Geek speak has become the default vocabulary for tech industry marketing. But it doesn't work.…