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Sales & Marketing

Contextual Marketing 2.0 for Telcos is More Than Marketing

Pravin Vijay, Director-Marketing - Flytxt

More dimensions are being added to contextual marketing, especially with big data, fast data and advanced analytics coming into the mainstream, allowing communication service providers and telcos to stay relevant to subscribers.

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Cloud

Five Cool Pre-VC Cybersecurity Startups

Steve Morgan, Founder and CEO - Cybersecurity Ventures

VCs looking for an investment opportunity should consider these privately held cybersecurity startups.

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Leadership

Overcoming the Digital Business Disconnect

Joan Wrabetz, Chief Technology Officer - QualiSystems

C-level executives often can’t agree on who is responsible for what when it come to a digital business transformation. This article discusses strategies and avoiding roadblocks during the process.

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Big Data

Three Business Requirements for the Connected Age

Suresh Balasubramanian, CEO - LiveHive

Internet-connected devices produce huge volumes of data. To harness this data tsunami for competitive advantage, organizations are creating new ways to apply technology to ensure insight and agility.

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Sales & Marketing

3 Steps to Improve Startup Sales and Marketing Effectiveness

Brian Hession, President and Founder - Oceanos

Want to close more deals? A key component of sales and marketing success is accurate customer contact data. This structured approach provides key insights that all stakeholders will find valuable.