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Big Data

Big Data Analytics Ushers in Age of Nano-Marketing

Pravin Vijay, Director-Marketing - Flytxt

Here’s how Communication Service Providers (CSPs) can use nano-marketing to get a competitive edge in the market.

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Sales & Marketing

Why Your Startup Needs to Do Content Marketing and How to Do It

Tom Malesic, Founder and President - EZSolution

Here’s how your startup can get its brand out there and start to become an authority in its industry.

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SaaS

Looking at The New York Times as a SaaS Company

Tien Tzuo, Founder & CEO - Zuora

Here are key metrics to evaluate any recurring revenue-based business and reduce customer churn.

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Leadership

Revenue Pitfalls for Software Startups

Kathleen Goolsby, Managing Editor - SandHill.com

The biggest mistake entrepreneurs usually make is getting so carried away by their idea that they forget they need to build a profitable business from it.

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Overview: The Rising Tide of Enterprise Software Startups from India

This executive briefing by Lightspeed Venture Partners presents an overview of India’s enterprise startups that are cloud native, have cracked a global market and are prospects for partnering and investments.