May 28, 2013
ISV Migration to the Cloud via Managed Services
Here’s how software vendors can move their applications to a cloud or SaaS model without…
April 2, 2013
Why Founders Flounder
Software marketing guru Guy Smith shares why even startups with unique products and plenty of…
March 26, 2013
How ISVs Can Cross the Chasm to the Cloud
Transforming a traditional software business into a SaaS model requires a “change of DNA.” Here’s…
February 18, 2013
Six Ways Business Software Will Change in 2013
This article discusses how the rapid development of social, mobile, analytics and cloud (SMAC) is…
February 12, 2013
How HP Helps CIOs Adapt and Innovate
The senior vice president of HP Enterprise Services discusses the biggest changes HP sees for…
January 28, 2013
How to Increase the Lifetime Value of Your Customers
This article discusses ways to track and impact engagement, sentiment and your company’s marketing and…
January 22, 2013
What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical
Developing a new marketing and channel strategy is critical for a new vertical marketing plan.…