February 3, 2014
Get Ready for the Era of Pervasive Commerce
Pervasive computing is ushering in a consumer-centric era of commerce and infinite-channel retailing. Although the…
January 27, 2014
The Sales and Marketing Responsiveness Imperative
What are the top excuses for not following up on inbound market leads and the…
October 28, 2013
Avoiding Big Data Train Wrecks While Maximizing Business Value
Here are questions and an approach to make sure your company doesn’t let the Big…
October 15, 2013
Embracing Transparency — The New Mantra for B2B Technology Success
B2B technology marketers can gain competitive advantage by encouraging customers to share unfiltered perspectives in…
October 14, 2013
5 Keys to Success with a Recurring-Revenue Model
What has allowed NetSuite to achieve rapid growth in the world of recurring revenue and…
September 30, 2013
Cracking Google’s Knowledge Graph
What steps should you follow for your website to get the proper visibility and exposure…
September 17, 2013
How to Avoid Negative Cash Flow and Churn in SaaS Offerings
Asking five questions when structuring your SaaS product can reduce the risk of falling into…
September 17, 2013
Big Data Analytics for Profit Optimization – Putting it into Practice
Big Data offers possibilities for transforming sales organizations within the manufacturing industry, as evidenced by…