December 8, 2016
Subscription Scorecard Metric Deep Dive: Cost of Customer Retention
This white paper from Waterstone Management Group explores different ways to calculate retention, the value…
October 25, 2016
Advice for CEOs about evolving marketing and sales technologies
How are martech solutions evolving and what is driving the way this software is changing?…
October 11, 2016
Why customer success trumps customer acquisition
Is customer success simply an expansion on the post-sale revenue model? Why should a company…
September 22, 2016
How 7Geese Uses Natero to Improve Customer Retention
This case study explains how a SaaS company with disconnected sources of customer data now…
September 11, 2016
Customer lifetime value and customer acquisition cost: deep dive into 2 key subscription metrics
Various ways to calculate customer lifetime value and customer acquisition cost.
August 22, 2016
Value as a Service: ultimate battleground for software companies
Business leaders making customer-facing decisions must read “Value as a Service: Embracing the Coming Disruption.”…