March 21, 2016
What Oracle and Google Don’t Understand About the Cloud
The latest financial news from Oracle and Google regarding their escalating cloud efforts shows many…
February 2, 2016
ISVs Crossing the Cloud Chasm
How much progress are software vendors making in transforming products for the cloud/SaaS model as…
December 8, 2015
2016 Software Predictions: Breakthroughs, Threats, Convergence
Software vendors have jumped into action to widen their competitive advantages and grow their market…
November 30, 2015
Three Ways Mobile Analytics Will Change in 2016
How can your business understand how your users are engaging with your product? Here are…
October 27, 2015
Three Criteria for a Better Customer Experience
To respond to and engage more effectively with today’s buyers, companies need to deliver a…
September 1, 2015
Four Strategies to Maximize Potential for Software Sales
Here is advice for sales and marketing teams grappling with finding the best techniques and…
August 25, 2015
Trends in Operational Metrics Show Demand for Greater Insights
Acting on these insights will help performance-driven software companies understand how to use metrics to…