March 22, 2011
The Power of "Spiritual Capitalism"
On a recent business trip to India, a fellow Silicon Valley business executive was impressed…
March 22, 2011
Free Thinking
Outbound marketing is entirely about communications. It involves guiding the thinking of different people (buyer…
March 16, 2011
Driving Effectiveness – From Offer to Order
Marketing automation, as a Cloud-based solution, will deliver significant business value throughout the organization. In…
March 9, 2011
Time to Get Branded
Software companies must redouble their efforts to articulate their brand statement - or their competitors…
March 9, 2011
Five Questions with Valogix CTO Mark Yablonski
This article features five questions with Mark Yablonski, chief technology officer at Valogix, a Savvis…
March 8, 2011
Enterprise Software Agreements: How to Design Yours
This is an issue near and dear to me, as I have spent a large…
March 2, 2011
2010: The Year to Crystallize Cloud Strategy
SaaS Web services Mobile apps Open source Enterprise 2.0 Outsourced development All of the significant…
February 22, 2011
Predictive Analytics: Changing the Game
Predictive analytics is an advanced analytics activity that differs from conventional analytics and business intelligence…
February 22, 2011
Lively Laddering
Numerous studies show that promotions appealing purely to emotions sell better than those that pry…