Article May 18, 2011 Review and Adjust Your Software License Models for Increased Product Line Profitability In some cases, we see companies who offer the same license models they did over… admin Love0
Article May 11, 2011 Who Needs Leads? In high-tech marketing, most of the attention is paid to lead generation and piling more… admin Love0
Article May 11, 2011 Software Export Compliance: Monitor Closely or Pay the Price Breaches of export control regulations can result in severe civil and criminal penalties, in addition… admin Love0
Article May 11, 2011 Unextreme Exploring The unknown is the danger within every new territory. Venture into an unblazed forest and… admin Love0
Article May 2, 2011 Track Short Term "Demo" Software Licenses to Improve Business Results Not all short-term software licenses are created equal, especially non-revenue licenses. Software publishers generally do… admin Love0
Article May 2, 2011 Customer Satisfaction – and the Flip Side: Churn In today's world of cloud and SaaS, almost real-time metrics are critical, if not mandatory,… admin Love0
Article March 22, 2011 Free Thinking Outbound marketing is entirely about communications. It involves guiding the thinking of different people (buyer… admin Love0
Article February 22, 2011 Lively Laddering Numerous studies show that promotions appealing purely to emotions sell better than those that pry… admin Love0
Article February 15, 2011 Value Pricing and Avoiding the Commodity Metric Trap I was talking with a client - an established SaaS company in the HR space… admin Love0
Article February 1, 2011 Innovative Followers I love watching people fuss over false dichotomies. Liberal/conservative, Republican/Democrat, Sane/Congress … This week's dubious… admin Love0