Article September 23, 2014 Marketing at the Speed of the Customer Starts with Big, Smart Data These four new database capabilities are the key to marketers collecting smart data to drive… Di Freeze, Editor Love0
Article September 23, 2014 Market Strategies Diverging for E-Commerce Retailers Several distinct e-tailing business models are jostling for the attention of shoppers and investors. Here… Di Freeze, Editor Love0
Article September 2, 2014 Adobe Brings Home the Recurring Revenue Bacon Adobe’s decision to break tradition and switch from its traditional perpetual license to a subscription… Di Freeze, Editor Love0
Article August 12, 2014 How the Demand Chain will Change the Future of Agile and Lean Procurement How are businesses able to establish both lean and agile supply chain practices by combining… Di Freeze, Editor Love0
Article August 5, 2014 Big Data Analytics Ushers in Age of Nano-Marketing Here’s how Communication Service Providers (CSPs) can use nano-marketing to get a competitive edge in… Di Freeze, Editor Love0
Article August 4, 2014 Why Your Startup Needs to Do Content Marketing and How to Do It Here’s how your startup can get its brand out there and start to become an… Di Freeze, Editor Love0
Article August 1, 2014 Looking at The New York Times as a SaaS Company Here are key metrics to evaluate any recurring revenue-based business and reduce customer churn. ksgoolsby Love0
Article July 15, 2014 Achieving Synergy in Technology Marketing Projects How do you ensure synergy both inside and outside of marketing to turn marketing from… Di Freeze, Editor Love0
Article July 14, 2014 5 Steps to Defeat Software and Services Revenue Killers These steps will help software and services firms better understand and reduce their customer attrition. Di Freeze, Editor Love0
Exec Briefing June 17, 2014 Predictive Apps: The Next Big Thing in Customer Engagement This report introduces predictive apps and advises application development and delivery (AD&D) professionals on how… Di Freeze, Editor Love0