August 28, 2012
Customer Engagement Analytics – 5 Steps to Success
A recent survey shows many SaaS providers are not using data on application usage. Here's…
January 18, 2012
Multi-channel Marketing: How to Get Started
How can marketing organizations can develop multi-channel marketing campaigns at the right time to spur…
January 18, 2012
How to Start Using Customer Intelligence to Optimize Revenue
This paper discusses how to think about using existing data as customer intelligence, learn from…
January 18, 2012
Marketing Strategy Transformation: A Critical Step to Multi-channel Marketing and Right Time Revenue Optimization
This paper discusses four important elements that need to be addressed as a foundation to…
November 28, 2011
Right-Time Revenue Optimization: The Big Data Opportunity for Marketing
Many software vendors struggle with driving revenue performance and applying data growth to drive buying…