Article August 8, 2018 M.R. Asks 3 Questions: Sandeep Johri, CEO, Tricentis Through the lean concept of continuous testing, Tricentis is breaking through the barriers experienced with… clare Love0
Article July 11, 2018 M.R. Asks 3 Questions: Karl Gouverneur, Northwestern Mutual's Head of Digital Innovation A veteran Fortune 500 exec explains the transformation of the CIO and the tech-driven reinvention… clare Love0
Article June 14, 2018 Enter "The Age Of The Customer" An excerpt from the new book, “Subscribed: Why the Subscription Model Will Be Your Company’s… clare Love0
Article May 17, 2018 Differentiate or Die: 5 Keys to Disruptive Positioning Driving the need for strategic positioning is not a marketing game - it’s a game-changing… clare Love0
Article April 19, 2018 6 “Musts” for Rebuilding Trust with Customers How the new demand for data impacts customer engagement and what technology vendors must do… clare Love0
Article March 30, 2018 Meet the 5 Types of Cloud Services Buyers A summary of new ISG research shows the maturity gap between buyers of public cloud… clare Love0
Article December 20, 2017 Disruption Amazon Style: Lessons from the Masters A four-part series analyzes Amazon’s offerings and strategies in a variety of industries and details… clare Love0
Article November 30, 2017 Creating a World-Class IT Organization Veteran IT leader veteran Praniti Lakhwara of Apttus distills the elements of success required for… clare Love0
Article November 2, 2017 Fueling Conversations in an Account-Driven World A three-point strategy for creating the sales-ready messaging and content that are critical in this… clare Love0
Article October 26, 2017 Disruption Amazon Style: Lessons from the Masters – Part I Integration The software industry can steal from the giant’s playbook of value creation and monetization in… clare Love0