March 9, 2011
Five Questions with Valogix CTO Mark Yablonski
This article features five questions with Mark Yablonski, chief technology officer at Valogix, a Savvis…
March 8, 2011
Enterprise Software Agreements: How to Design Yours
This is an issue near and dear to me, as I have spent a large…
March 2, 2011
2010: The Year to Crystallize Cloud Strategy
SaaS Web services Mobile apps Open source Enterprise 2.0 Outsourced development All of the significant…
February 22, 2011
Predictive Analytics: Changing the Game
Predictive analytics is an advanced analytics activity that differs from conventional analytics and business intelligence…
February 22, 2011
Lively Laddering
Numerous studies show that promotions appealing purely to emotions sell better than those that pry…
February 16, 2011
Strategy Matters: Q&A with Taleo CEO Mike Gregoire
Mike Gregoire is formerly an executive director at EDS, EVP at PeopleSoft and currently Chairman…
February 15, 2011
Value Pricing and Avoiding the Commodity Metric Trap
I was talking with a client - an established SaaS company in the HR space…
February 9, 2011
Nine Silver Bullets to Increase Marketing's Relevance
The question, "what do we need to do to make Marketing more relevant to customers?"…
February 9, 2011
Rethink Your SaaS Channel Strategies
Unlike in traditional software where the channel partners had to have some level of technical…