April 5, 2011
Expert Guidance for SMBs on Leveraging the Cloud
Nearly 70 percent of software executives participating in Sand Hill's 2011 Leaders in the Cloud…
March 30, 2011
Ten Laws for SaaS Sales and Marketing Success
Our SaaS Sales and Marketing Laws are based on success stories that span many sectors…
March 29, 2011
Business Collaboration in the Cloud
This article excerpts findings from Sand Hill Group's “Leaders in the Cloud” study to explore…
March 29, 2011
5 Ways IT Can Establish Cloud Control
Informatica's CIO Tony Young recently noted that when it comes to adopting cloud-based (SaaS) applications,…
March 23, 2011
VMware Takes on Hybrid Clouds and PaaS
I spoke with Shekar Ayyar, VP of corporate strategy at VMware about the company's cloud…
March 22, 2011
The Power of "Spiritual Capitalism"
On a recent business trip to India, a fellow Silicon Valley business executive was impressed…
March 22, 2011
Free Thinking
Outbound marketing is entirely about communications. It involves guiding the thinking of different people (buyer…
March 16, 2011
Driving Effectiveness – From Offer to Order
Marketing automation, as a Cloud-based solution, will deliver significant business value throughout the organization. In…
March 9, 2011
Time to Get Branded
Software companies must redouble their efforts to articulate their brand statement - or their competitors…