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Consumers' Initial Reactions to Apple iCloud and JPMorgan Chase Security Breaches

By October 13, 2014Article

If Fortune 500 giants like Apple, JPMorgan Chase, Home Depot (and the list goes on and on …) are susceptible to hackers, just how secure are you personally and/or your business? That’s what we at Toluna Quick Surveys examined recently. 

We polled 1,000 consumers to learn more about just how tuned into common data security breaches they are, what — if any — precautions they are taking to protect themselves and how concerned they are that they themselves could be the “next Jennifer Lawrence,” so to speak.  

Here is what we uncovered: 

Shockingly, nearly 30 percent of respondents are not concerned at all. 

Luckily, though, many folks are in the know about the more public breaches taking place:

  • 66 percent have heard about the iCloud leak (we suspect it helps that celebrity nudes started the whole thing … )
  • The majority (57 percent) have heard about JPMorgan Chase (which is a relief, as 465,000 card users were warned by the company on data loss after the cyberattack)
  • 19 percent hadn’t heard about either hacking incident 

Many consumers are wise enough to take precautions to avoid becoming the next hacking victim. 

To avoid security breaches:

  • 59 percent regularly check their accounts for fraudulent activity to avoid issues
  • 45 percent make sure their passwords are difficult for others to guess
  • 39 percent don’t keep sensitive personal information on their devices 

Post iCloud and JPMorgan Chase breaches, consumers are on higher alert:

  • 31 percent are more worried about falling victim to data breaches/identity theft following high-profile breaches
  • 69 percent worry about their personal SSN being compromised by hackers (41 percent are very worried)
  • 37 percent are very worried about personal financial info being compromised
  • 37 percent= are% not at all worried about personal text messages being compromised (17 percent are very worried)
  • 34 percent are not at all worried about personal pictures being compromised (19 percent are very worried)
  • 17 percent of those with a Chase account aren’t sure if they were affected by the breach
  • Following the iCloud picture leak, 55 percent with iCloud accounts are worried about personal pictures being compromised and 50 percent are worried about text messages. 

The survey results are also displayed in the infographic below. 

Data Security Infographic

Phil Ahad is vice president at Toluna QuickSurveys. Prior to joining QuickSurveys in 2011, Phil held many senior-level marketing roles for companies such as AOL, comScore, CoStar Group and most recently Medmarc Insurance Group.