January 19, 2015
Road Map for Accelerating Software Growth by Understanding the Channel Partner Learning Curve
Establish an effective channel partner strategy and build a supporting ecosystem.
December 9, 2014
Why LinkedIn Should Pay Attention to Salesforce’s Most Important Acquisition to Date
Will Salesforce’s acquisition of RelateIQ allow it to outflank a new generation of rivals —…
December 1, 2014
Are You Ready for the New Revenue Recognition Standards?
This article discusses how you should prepare your software company and finance team for the…
October 28, 2014
Don't Just Curate Content, Harvest it
Content curation offers great potential to address many content challenges marketers face. Here’s how to…
October 27, 2014
Why High-Technology Salespeople Lose Deals
It’s not always sales prowess or superior products that lead to a sale. Interviews of…
September 23, 2014
Market Strategies Diverging for E-Commerce Retailers
Several distinct e-tailing business models are jostling for the attention of shoppers and investors. Here…
September 2, 2014
Adobe Brings Home the Recurring Revenue Bacon
Adobe’s decision to break tradition and switch from its traditional perpetual license to a subscription…
August 5, 2014
Big Data Analytics Ushers in Age of Nano-Marketing
Here’s how Communication Service Providers (CSPs) can use nano-marketing to get a competitive edge in…
July 28, 2014
Revenue Pitfalls for Software Startups
The biggest mistake entrepreneurs usually make is getting so carried away by their idea that…