Article July 26, 2018 The Best Product Rarely Wins In this 8-minute podcast, positioning expert Bob Wright explores how the B2B tech industry has… clare Love0
Article May 17, 2018 Differentiate or Die: 5 Keys to Disruptive Positioning Driving the need for strategic positioning is not a marketing game - it’s a game-changing… clare Love0
Article February 22, 2018 How Lopsided Agility Ruins Companies An excerpt from the new book, Nimble: Make Yourself and your Company Resilient in the… clare Love0