Article February 1, 2011 Innovative Followers I love watching people fuss over false dichotomies. Liberal/conservative, Republican/Democrat, Sane/Congress … This week's dubious… admin Love0
Article January 5, 2011 The Perils of Cheap Research As with most everything else, market research presents a tradeoff between cost and quality. The… admin Love0
Article December 15, 2010 Reputation Rehabilitation A client recently engaged Silicon Strategies because the market didn't think much of the client.… admin Love0
Article November 16, 2010 The Problem with Kids: How Your Products and Services are Truly Perceived Want to watch my videos or flip through our family photos? Of course not. You… admin Love0
Article November 2, 2010 CEO Outlook 2010: New Decade, New Realities Many of the more than 100 software CEOs, COOs and CFOs surveyed by Sand Hill… admin Love0
Article July 29, 2010 Tips for Thriving in the Software Market Tony Zingale, CEO of Jive Software and a thought leader in the "consumerprise era," shares… Di Freeze, Editor Love0
Article April 28, 2010 Rethink your Marketing for 2011 A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology… admin Love0
Article March 24, 2010 Five Questions Software Companies Must Answer Software companies must forge emotional connections with their consumers and speak to them on their… admin Love0
Article January 14, 2010 Overcoming the Visionary-Founder Handicap Having sat in on too many funding pitches, the absence of marketing expertise among founders… admin Love0
Article January 5, 2010 The #1 Way to Enable Greater Market Success A great go-to-market strategy, poorly executed, is destined to fall short of expected results. One… admin Love0