TAG: category leadership

Supporting the future of work: A key CIO challenge

An examination of enhanced CIO responsibilities in the workforce and how the future holds an opportunity for IT leaders to rise to the occasion.  

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M.R. Asks 3 Questions: Rich Waldron, CEO and Co-Founder, Tray.io

Recently listed as one of CB Insights' 50 Future Unicorns, Tray.io is rooted on CEO and co-founder, Rich Waldron's belief in democratizing the use of software and data for anyone – not just for engineers.

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The Best Product Rarely Wins

In this 8-minute podcast, positioning expert Bob Wright explores how the B2B tech industry has changed and how positioning for category leadership is essential to success.