Broadcast, studio and entertainment companies are under increasing pressure to automate manual processes and make their digital supply chain more integrated and efficient. The cloud presents an important opportunity for them to do so.
This paper discusses the challenges faced by broadcasters and benefits of leveraging the cloud and a virtual infrastructure, how a digital supply chain works and presents a comparison of in-house approaches vs. hybrid cloud models. The paper also provides a case study example of DreamWorks Animation using the cloud.