Executive Briefings

How to Make Billions with a Web-Based Consumer Business: The Four Gears Model

As Web-based consumer businesses have taken root, Chasm Group has evolved its thinking to reflect how technology adoption operates in this world.  For the world of Web-based applications and social media, they created the Four Gears Model.  Here, the market adoption gears spin in anything but a linear progression, and usually include freemiums as a starting point.

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