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Exclusive: iPhone 6 Launch – Comparing Apple to Apple

By September 10, 2014Article

When it comes to your technology, you’re allowed to have a favorite. We know how the story goes when comparing apples to oranges; but when it comes to comparing Apple to Apple, the similarities — and differences — may surprise you. With just a year or so difference in age, the iPhone 5s and iPhone 6 were conceived under the same roof, share DNA and may eventually share the same school bus; but they each have characteristics that make them seem grades apart. 

Using SmartSelect SM methodology, a unique methodology that ensures accuracy, we surveyed 1,000 American consumers about their initial reactions to both Apple offspring within 24 hours of their debuts into the world — from their looks to their personalities and everything in between. 

In short, consumers were more impressed with the overall look of the iPhone 5 over the iPhone 6 (58 percent compared to 53 percent) and were more satisfied with the new features (68 percent to 52 percent). 

Their full report cards are displayed in the infographic below. 

Apple iPhone 5 and 6 comparison 

Phil Ahad is vice president of Toluna QuickSurveys. Prior to joining QuickSurveys in 2011, Phil held many senior-level marketing roles for companies such as AOL, comScore, CoStar Group and most recently Medmarc Insurance Group.


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