When it comes to your technology, you’re allowed to have a favorite. We know how the story goes when comparing apples to oranges; but when it comes to comparing Apple to Apple, the similarities — and differences — may surprise you. With just a year or so difference in age, the iPhone 5s and iPhone 6 were conceived under the same roof, share DNA and may eventually share the same school bus; but they each have characteristics that make them seem grades apart.
Using SmartSelect SM methodology, a unique methodology that ensures accuracy, we surveyed 1,000 American consumers about their initial reactions to both Apple offspring within 24 hours of their debuts into the world — from their looks to their personalities and everything in between.
In short, consumers were more impressed with the overall look of the iPhone 5 over the iPhone 6 (58 percent compared to 53 percent) and were more satisfied with the new features (68 percent to 52 percent).
Their full report cards are displayed in the infographic below.
Phil Ahad is vice president of Toluna QuickSurveys. Prior to joining QuickSurveys in 2011, Phil held many senior-level marketing roles for companies such as AOL, comScore, CoStar Group and most recently Medmarc Insurance Group.