Consumers React to Apple’s Newest Mobile Gadget

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Last week, Apple announced the latest edition of the popular iPhone. But whether or not they did enough to make consumers jump to the purchase is the question. The phones will be in stores on September 23 but Toluna Quicksurveys has already polled over 1,000 American consumers on their initial reactions to the iPhone 7 and iPhone 7 Plus. 

Let’s talk numbers.

  • 64% of respondents were impressed with the overall look of the iPhone 7
  • However, 44% do not intend to buy an iPhone 7 or iPhone 7 Plus 

How come? Let’s talk features. 

The top three features consumers selected are:

  • Longest battery life ever in an iPhone (two more hours than iPhone 6, one more hour than iPhone 6 Plus)
  • Water and dust resistant
  • 12MP camera 

The bottom three features consumers selected are:

  • Earpods (no more headphone jack)
  • New home button (force sensitive and new taptic engine)
  • iOS 10 software 

The bottom line is most Apple users will stay with Apple and eventually upgrade to the iPhone 7, and of those, a whopping 59 percent of users would stand in a long line the day it’s available to get a shiny new iPhone 7. 

Apple graphic_toluna quicksurveys

The survey was conducted using AskTheNation, which weights figures for age, sex, race/ethnicity, region and household income to bring them in line with their actual proportions in the population. 

Phil Ahad is SVP at Toluna QuickSurveys. Prior to joining Toluna QuickSurveys in 2011, Phil held many senior-level marketing roles for companies such as AOL, comScore, CoStar Group and most recently Medmarc Insurance Group. 








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