Author user photo

Do You Have a Positioning Problem?

Bob Wright, Founder & Managing Director - Firebrick Consulting

B2B buyers don’t care “how it works.” Tell them “why it matters."

Author user photo

Peer-to-peer selling is key differentiator for winning sales

Ian Levine, Chief Sales Officer - RO Innovation

Software sales and marketing leaders should use these five peer-to-peer strategies for greater sales enablement and revenue generation.

Author user photo

Avoiding post-launch depression: the key to early sales success

Tom Hogan, Founder and Partner - Crowded Ocean

It’s natural for market interest in your startup to diminish to some degree in the weeks and months after launch. Take these five steps to avoid post-launch depression.

Author user photo

How to make presentations memorable and drive the audience to action

Kathleen Goolsby, Managing Editor - SandHill.com

How would it benefit your career if you understood the power in the way movies tell stories and how to apply moviemakers’ approaches to your presentations? These and other tips for influencing audiences and stakeholders are in the book, “Get to the Heart.”

Author user photo

Manufacturing software becomes add-on for industrial automation vendors in 2017

Yana Persky, Strategic Analysis Manager - Gemalto

Traditional industrial automation companies are looking for innovative ways to increase revenues. How does focusing on software and its monetization add more value to product offerings?