Author user photo

Customer lifetime value and customer acquisition cost: deep dive into 2 key subscription metrics

Andrew Loulousis, Manager - Waterstone Management Group

Various ways to calculate customer lifetime value and customer acquisition cost.

Author user photo

Value as a Service: ultimate battleground for software companies

Kathleen Goolsby, Managing Editor - SandHill.com

Business leaders making customer-facing decisions must read “Value as a Service: Embracing the Coming Disruption.” The author shares information about this disruptive business model.

Author user photo

Advice for Hiring a Chief Customer Officer: Q&A with FinancialForce

Kathleen Goolsby, Managing Editor - SandHill.com

When should a company establish a customer success program? How do you determine where to focus efforts? And what criteria are necessary for selecting a chief customer officer?

Author user photo

How to Calculate Success of Your Enterprise Mobile Application

Ravi Sharma, Sales & Business Head - Girnar Software

If you want to enhance branding of your mobile app, increase revenue and have more user engagement, always measure your app’s success. Here are six key metrics.

Author user photo

Cloud Migration’s Impact on Professional Services and the Opportunity It Presents

Mark Hauser, Managing Director and Founder - Waterstone Management Group

Migration to the cloud is driving a rapid value shift for the professional services market. How can providers and software companies capitalize on this shift?