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Differentiate or Die: 5 Keys to Disruptive Positioning

Bob Wright, Founder & Managing Director - Firebrick Consulting

Driving the need for strategic positioning is not a marketing game - it’s a game-changing CEO-level initiative.

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6 “Musts” for Rebuilding Trust with Customers

Corey Torrence, Managing Director - Blue Ridge Partners

How the new demand for data impacts customer engagement and what technology vendors must do to regain consumer confidence in the wake of recent data breaches.

Consumer Acceptance will Drive VR's Evolution

Tim Bakke, Director - ThePlanCollection.com

The successful use of AR/VR in areas such as retail and real estate rests on the technology’s ability to enhance customer visualization, service and satisfaction.

Meet the 5 Types of Cloud Services Buyers

Jan Erik Aase, Research Director - ISG & Dave Goodman, Director - ISG

A summary of new ISG research shows the maturity gap between buyers of public cloud services continues to widen.

Growth Players: SaaSOptics Delivers “SaaS for All”

Clare Christopher, Editor - SandHill.com

CEO Tim McCormick explains his solution for up-and-coming subscription economy businesses that need a simple way out of “spreadsheet hell.”