Disruption Amazon Style: Lessons from the Masters

A four-part series analyzes Amazon’s offerings and strategies in a variety of industries and details implications for tech marketers.

Creating a World-Class IT Organization

Clare Christopher, Editor - SandHill.com

Veteran IT leader veteran Praniti Lakhwara of Apttus distills the elements of success required for today’s CIOs.

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Fueling Conversations in an Account-Driven World

Britton Manasco, Co-founder - Visible Impact

A three-point strategy for creating the sales-ready messaging and content that are critical in this “retro yet revolutionary” sales strategy.

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Disruption Amazon Style: Lessons from the Masters – Part I Integration

Chris Kocher, Co-Founder and Managing Director - Grey Heron

The software industry can steal from the giant’s playbook of value creation and monetization in the areas of IoT, Big Data, customer relationships and distribution.

The Power of Value-Based Pricing

Patrick Campbell, Co-founder & CEO - Price Intelligently

SaaS vendors should abandon their outmoded, “gut”-driven strategies and implement value-based pricing to drive bottom-line results.