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6 “Musts” for Rebuilding Trust with Customers

Corey Torrence, Managing Director - Blue Ridge Partners

How the new demand for data impacts customer engagement and what technology vendors must do to regain consumer confidence in the wake of recent data breaches.

Meet the 5 Types of Cloud Services Buyers

Jan Erik Aase, Research Director - ISG & Dave Goodman, Director - ISG

A summary of new ISG research shows the maturity gap between buyers of public cloud services continues to widen.

Disruption Amazon Style: Lessons from the Masters

A four-part series analyzes Amazon’s offerings and strategies in a variety of industries and details implications for tech marketers.

Creating a World-Class IT Organization

Clare Christopher, Editor - SandHill.com

Veteran IT leader veteran Praniti Lakhwara of Apttus distills the elements of success required for today’s CIOs.

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Fueling Conversations in an Account-Driven World

Britton Manasco, Co-founder - Visible Impact

A three-point strategy for creating the sales-ready messaging and content that are critical in this “retro yet revolutionary” sales strategy.