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Enter "The Age Of The Customer"

Tien Tzuo, CEO - Zuora

An excerpt from the new book, “Subscribed: Why the Subscription Model Will Be Your Company’s Future” explores the economy’s evolution to a customer-centric model.

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Differentiate or Die: 5 Keys to Disruptive Positioning

Bob Wright, Founder & Managing Director - Firebrick Consulting

Driving the need for strategic positioning is not a marketing game - it’s a game-changing CEO-level initiative.

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6 “Musts” for Rebuilding Trust with Customers

Corey Torrence, Managing Director - Blue Ridge Partners

How the new demand for data impacts customer engagement and what technology vendors must do to regain consumer confidence in the wake of recent data breaches.

Meet the 5 Types of Cloud Services Buyers

Jan Erik Aase, Research Director - ISG & Dave Goodman, Director - ISG

A summary of new ISG research shows the maturity gap between buyers of public cloud services continues to widen.

Disruption Amazon Style: Lessons from the Masters

A four-part series analyzes Amazon’s offerings and strategies in a variety of industries and details implications for tech marketers.