Cloud

PLM, BIM, ALM and IoT software providers: how much do you know about customers’ cloud strategies?

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As cloud technology becomes more mature, software providers of Project Lifecycle Management (PLM), Building Information Modeling (BIM) and Application Lifecycle Management (ALM) products offer a wider range of cloud-based solutions; and adoption by engineering and manufacturing customers is increasing dramatically. But the rich selection of cloud-based offerings and cloud platforms throws up some challenges too. 

For the engineering and development groups that use this software, cloud options and subscription pricing can sometimes simplify their software investment decision process. But cloud can also complicate decision making. For example, it can trigger involvement of the IT group or raise new questions about on-premises versus off-premises data storage. 

For software vendors seeking to give customers confidence, there are several approaches such as agnostic, best-of-breed-plus-integration services, walled-garden and other hybrid cloud architectures. 

5 main questions

Our research identified five main questions that PLM, BIM and ALM customers are likely to ask as they develop their cloud strategy.  

1.     Will the cloud improve integration between my PLM, BIM or ALM solution and our design/manufacturing applications?

PLM, BIM and ALM all depend on collaboration among a variety of stakeholders. Successful collaboration requires a secure, performant backbone, which the cloud can provide. But to get the full benefits, applications such as CAD/CAM, visualization and simulation need to be well integrated with the cloud platform and provide excellent performance; otherwise, users will revert to using desktop applications and storing their own copies locally.

Examples of vendors’ approach to this question include:

  • Autodesk’s Fusion product innovation platform, which supports PLM (Fusion 360’ and a wide range of CAD/CAM tools used in the product development process.
  •  Siemens’ Solid Edge, which now includes integration with its Teamcenter PLM solution.

Often it is necessary to keep some data on-premises, separate from the cloud data, for reasons such as regulation or security. Customers will want to know if the cloud solution allows this without taking a hit on performance or making it difficult to use.

2.     How will the Internet of Things (IoT) cloud align with other cloud strategies that we are deploying?

Most of the larger PLM, BIM and ALM providers are addressing the potential of IoT (for which cloud technology is a fundamental requirement) to allow communication between billions of items, the producers that manufacture them, the consumers that buy them and the companies that service them.

Some software providers seek a quick entry into the IoT market via the acquisition of smaller startups, whose solutions will include their own choice of cloud technology. Others are banking on greenfield development that may pick a different cloud platform. 

Examples of software vendors’ IoT approaches include:

  • PTC, where the acquisition of ThingWorx and Axeda allowed PTC to immediately offer a complete solution using Axeda’s cloud. Then, PTC extended the cloud capability to offer additional cloud options.
  • Autodesk’s Fusion cloud platform, which also supports Fusion Connect (formerly SeeControl), an IoT cloud service that enables manufacturers to connect, analyze and manage their products. 

Major cloud providers also offer IoT-specific capabilities. But this is just the start; there is also a long list of specialists that convert these or their own underlying cloud capabilities into cloud-for-IoT offerings. In addition, IoT cloud developments in the consumer products sector get publicity and mindshare. So IoT platform-as-a-service (PaaS) solutions such as Qualcomm’s AllJoyn, Intel’s IoTivity, Apple HomeKit and Google Brillo may also be on a customer’s list of options. 

And the main PLM, BIM and ALM providers already have cloud solutions that have evolved over many years to support their core engineering software products. 

Customers are looking for a clear message. Does the underlying cloud choice matter? What are the resource implications of trying to integrate across cloud-provider boundaries?

3.     Will cloud computing be able to provide the compute power and storage we require for visualization, simulation and analysis?

Users now expect to see realistic visualization and real-time simulation wherever they are and on whatever device they use. To perform the visualization and simulation locally requires a large investment in multiple, high-power servers with advanced graphics engines.  

Cloud-based graphics processing may provide a simpler alternative, such as the following, for example:

  • ANSYS Enterprise Cloud provides enterprise-level engineering simulation platform on the cloud. ANSYS partnered with Amazon to deliver this using its Cloud Gateway running on the AWS platform with special hardware (Nice DCV) handling graphics.
  • Microsoft is working with NVIDIA to provide powerful graphics processing capability on its Azure cloud platform.

 4.     How will the cloud support generative design?

Generative Design is the concept of automatically creating and testing many possible designs to meet given constraints. It’s easy to imagine how compute-intensive this is. 3D modeling and analysis is intensive enough for a single design, so the processing requirement (and storage of the results) is massive when thousands of iterations are analyzed. 

An example:

  • Bentley’s GenerativeComponents, presented as computational design software, offers this concept in the architecture, building and infrastructure context.

  5.     Should we just commit to the cloud platform that delivers the best functionality for our application?

Applications are springing up such as marketplaces that allow designers and “makers” to easily share their designs and utilize expensive manufacturing resources like 3D printing (Additive Manufacturing). 

An example:

  • Commercial transactions are more easily supported by eCommerce systems such as Shopify, Magento or WooCommerce. These are often best hosted on platforms that support the LAMP stack (Linux, Apache, MySQL, PHP). 

In the short term, it may be acceptable for this platform to be different from PLM or IoT, but what about the long-term? And how many different platforms will we need to support? Should the objective be convergence on a single platform, or should we allow freedom of choice?

Cloud platform choices 

There is a tremendous choice of cloud strategies and platforms that both you and your customers will be aware of. The big players such as Amazon, Microsoft, Google, IBM and HPE have made, and continue to make, massive investments in worldwide cloud infrastructure, where data centers cost billions of dollars.  

Each supplier has different advantages, and this makes the choice more difficult. The most important thing is to have a coherent strategy for all products that you offer. 

Equip the customer-facing team 

Your customer-facing team will need to respond to these questions with coherent, deliverable solutions. Good answers to these cloud questions confirm your customer-facing people as trusted advisors and increase your company’s chance of securing new opportunities before the competition.

Alan Griffiths is a principal consultant for research analyst and consulting company Cambashi. He has held development, marketing and management positions with user and vendor organizations for 30+ years. He spent 10 years with a global CAD/CAM and PLM company, analyzing customer requirements and defining solutions. Prior to that, he was principal of a consultancy that advised companies considering CAD/CAM and PDM/PLM systems. Earlier, he was managing consultant for collaborative commerce at Logica (now CGI).

 

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