ThePulse Software - Cloud - Mobile
20 DECEMBER 2011
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Informatica
Cloud Kathleen Goolsby
Winning Moves of Software Leaders in 2011

By Kathleen Goolsby, Editor,

In your opinion, which software company deserves an award for something outstanding they did in 2011? Find out who the winners are, according to opinions of several industry observers. Also check out our list of software events during 2011 that will have a big impact in the software world over the next two to three years.

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End the year right and do your colleagues a favor

Share The Pulse, SandHill’s weekly newsletter, and our content with your colleagues. Just send them to our home page, where they can scroll down and quickly sign up for our newsletter as well as see the new articles.

Cloud Jeanne Morain
Tips for Cloud Licensing and Transitioning to the Cloud

By Jeanne Morain, Director Strategic Alliances, Flexera

What do you think will be the biggest change in relationships between software vendors and their customers during 2012 - and how can software buyers prepare for and leverage this change?

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Paul TurnerCloud
Cloud ERP Experiencing Huge Growth

By Paul Turner, Senior Director Product Marketing, NetSuite

What’s the biggest potential mistake buyers will make in 2012 regarding cloud solutions - and is your company on the verge of making this mistake?

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Data Integration: OEM Strategy and Competitive Edge, an Informatica Webinar Replay

View this webinar to see the urgency of the classic make vs. buy decision for technologies within their "application stack" or service.

  • Hear from industry expert, Tony Baer, Ovum and learn how Endeca, a leader in search and business intelligence technologies, has benefited from embedding third-party data integration software.
  • See how an OEM strategy can reduce the costs and risks of software development and deployment, increase productivity and greatly enhance competitive advantage.

Click here to view a replay of the webinar now.

Tom PiselloSales & Marketing
Product, Solution or Value - You Decide!

By Tom Pisello, Chairman and Founder, Alinean

A sales team has learned that three prospects are in immediate need of tools for a critical building project. It’s been some time since such an opportunity has been available, and the sales team springs into action with three different strategies. Find out how this story ends and how it applies to your company’s sales strategies.

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This Week's Sponsor

Informatica Corporation is the world's number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today's global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,440 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud

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The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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