Software Pulse
August 10, 2011

Ram MenonWhy Social Networks Inside Businesses Have Failed (And What We Can Do About Fixing It)

“Social” networks are based on the concept of connecting people. But connecting people is just the easy part. This article points out the larger issues of implementing social networks inside businesses.

By Ram Menon, TIBCO

Social technologies have transformed the way we communicate and consume information. So, when you come to work, you probably hear some say, “You should replicate Facebook inside of your company. It’s the new wave! It’s the revolution that will automatically transform your business!”.

It all sounds nice. The problem is it’s a farce.

The truth is, early attempts to bring social networking inside companies as a work tool have failed. They have failed because they lack a pragmatic focus on the business process, systems, and culture that actually makes companies operate (and make money). Free social computing tools -- which almost gleefully don’t understand the needs of businesses -- fall on their face after a few months of use because people don’t actually get their work done in them. They’re the proverbial “extra thing I gotta check.” And if they’re not working in them, why log in anymore?


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Five Key Takeaways from a New Cloud Study

Kamesh Pemmaraju

Kamesh Pemmaraju shares insights about market factors relating to the growth of cloud services, as revealed in TheInfoPro’s latest cloud study in this post to the blog, Leaders in the Cloud.

Document Your Software License Compliance Philosophy

Cris Wendt

Cris Wendt of Flexera Software says if you talk to different individuals within a software company, many of them will have slightly different views on license compliance and enforcement. He discusses the need to document the company view on software license compliance in this post to the blog, Software Monetization Best Practices.

Product Readiness vs. Channel Readiness: Does a Shorter Development Cycle Reduce Your Odds of Market Success?

Michael Cannon

Michael Cannon of Silver Bullet Group discusses the impact of market success due to shortening the product development cycle in this post to the blog, Best Practices: Software Marketing.

A Review of the Book, Pitch Anything, by Oren Klaff

Jeff Ogden

Jeff Ogden of Find New Customers shares sales strategies from the Pitch Anything book in this post to the blog, Best Practices: Software Sales.

POLL: Social Networks in Businesses

Where is your company’s position on the adoption curve for social networks inside your business?
Take our Pulse Poll >>

The Latest Software Business News on

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VC Activity: Janrain Raises $15.5M Series B Round.

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Executive Moves: New executives announced at the White House, BackOffice, Passkey, Yahoo, and other software companies.

Quote of the Week

“If you look at the industry over the past few years, the way in which cloud computing is spoken of today is the way in which SOA was spoken of four or five years ago... I think with respect to SOA, it really was a fad. SOA is something that is really sound at an architectural practice level, but in something in terms of selling product, was really an artificial marketing-created concept by a lot of vendors... In the case of cloud computing, however, there is more substance behind it. However, that substance is obscured by the fact that it could mean anything to anyone.”

- Rod Johnson, SVP, Middleware and GM of the SpringSource division at EMC VMware

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Software Pulse is a publication of, the online resource for software business strategy.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby

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