ThePulse Software - Cloud - Mobile
06 MARCH 2013
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: ServiceSource

Top 20 Techs to Sell For

Steve W. MartinHeavy Hitter Sales Training has worked with and studied hundreds of companies and their sales organizations. The founder lists the best companies to sell for in 2013, based on his experience, and shares three common qualities of the companies.

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App Integration Tips

Roman KropyvnytskyyWith an optimistic outlook for M&A activity in 2013, how can dealmakers find ways to expedite successful transaction outcomes and reduce risk? Liaison Technologies explains why MDM should not be underestimated as an enabler for success in the M&A process and offers a five-phase strategy.

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Ethical App Hacking

Bikash BaraiHow can you protect your website from various hacking attacks? The CEO of iViZ Security discusses cloud-based penetration testing services and shares insights for other entrepreneurs about lessons learned in finding a market and growing a startup.

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Data Cloud Management

Jeff KaplanMarket research surveys find that data integration is among the top concerns facing IT and corporate decision makers as they consider the assortment of cloud alternatives. THINKstrategies’ recent survey reaffirmed feedback data integration issues stymy software vendors as much as their customers.

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SaaS IPOs Not S&M Deviant

Lauren KelleySales and marketing executives at software companies planning to go public soon will be happy to know that the total amount of money in the S&M budget probably isn’t going to be questioned too much. In looking at S&M spend for IPOs of SaaS companies, benchmarking found little deviation.

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February M&A Report

question mark iconWhat are the software merger/acquisition trends? Download our February monthly report to find out.

Click here to download the report.



Share Your Views on Open Source


Black Duck Software, North Bridge and Forrester Research have teamed up to introduce the 2013 Future of Open Source Survey. SandHill is a media collaborator for the survey again this year. This very successful annual survey has sparked important discussions around open source adoption for the past six years.

Take the survey here to voice your opinion on the potential impact of open source.


Participate in Dresner Advisory Services 4th Annual Wisdom of Crowds ® Business Intelligence Market Study


The survey for the BI study is now open. This annual study is based on data collected from BI users on usage and deployment trends, products and vendors. It's an inclusive model: the survey is open to all users in a variety of roles throughout all industries and geographies, in an effort to collect the broadest data set on BI deployments and planed usage. The 2013 report includes an expanded user trend section to gather data on targeted roles, drivers, and overall penetration of BI within organizations. The study will also rank more BI vendors than in previous years.

Click here to access the survey.


This Week's Sponsor: ServiceSource


ServiceSourceImprove your service data and customer sales coverage with ServiceSource. Software vendors recognize that service revenue is a critical asset. But many companies that attempt to use product-focused systems and processes to manage the service revenue stream run into substantial problems that arise from inadequate services-specific data, expertise, and sales processes. Leading software companies worldwide, such as Adobe, partner with ServiceSource to improve service revenue performance, whether they sell direct or through the channel. Our software clients achieve improved data management, financial flexibility, international coverage and customer loyalty.

Find out more at