Software Pulse

Business Strategy for Software Executives

December 9, 2009

Guy SmithTime to Get Branded

Software companies must redouble their efforts to articulate their brand statement - or their competitors will do it for them.

By Guy Smith, Silicon Strategies Marketing

It has been a bad week for brands, and it is only Wednesday.

Between Tiger WoodsÂ’ early morning mishap and certain global warming scientists being exposed as frauds, we have seen two well established brands bite bullets.

Software companies can learn from these missteps. Despite decades of consumerization in the technology marketing space, few brands have significant value with the IT-buying public. Software companies must define their brands in the marketplace lest the market define their brand for them. Savvy branding delivers.


Get Your Cloud Insight's cloud computing page delivers software executives a compilation of advice from industry leaders, blog posts on best practices and trends, and the latest cloud news headlines. Click here to read today's stories and stay on top of the cloud!

How to Accelerate SaaS Sales

Joel YorkJoel York of Xignite presents seven proven strategies to increase sales velocity at SaaS software companies in this post to the Blog on SaaS.

8 Predictions for 2010

Jake SorofmanJake Sorofman of rPath looks at the trends that will shape the software industry in the coming year in this post to the Blog on 2010.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

IT in the New Normal: McKinsey Global Survey Results

Recession or no recession, corporate and IT leaders continue to see a key role for IT, especially in regard to capturing efficiencies across the enterprise. Many expect IT investments to grow soon. Read the findings of a global survey in this article from The McKinsey Quarterly.

The Week in Review: Top Techs

The cloud figures high in development of new technologies; plus Microsoft settles, Bing crashes; the Constellation, teleportation, and Vedea debut. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Software Branding?

Are software companies getting better at branding?
Take our Pulse Poll >>

Last week, readers gave their perspective on cloud marketing automation.
Give us your opinion and see the results >>

More at

HP offers enhanced support for SAP customers.
Read the most important enterprise software industry news of the week >>

Movik Networks received $8.5 million.
Monitor the latest software venture capital deals >>

The ten biggest tech mergers of 2009.
Size up last week’s software M&A deals >>

WorkLight, a New York, NY provider of secure Web 2.0 widgets for business named Kurt Daniel Chief Operating Officer.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“Innovation is hard to schedule.”
— Dan Fylstra

Courtesy of Malcolm Kusher, The Kushner Group


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click here. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.