Software Pulse

Business Strategy for Software Executives

October 6, 2008

Brett Caine

Thriving in Difficult Times

Small and mid-sized businesses are experts at using online ingenuity to adapt to economic downturns.

By Brett Caine, Citrix Online

These are challenging economic times. Balance sheets and budgets are under scrutiny in most companies today. In an effort to navigate the global economic waters, companies of all sizes are finding ways to cut, save, invest and change as they look to survive through the downturn. In particular, times like these are really tough for small businesses, where every dollar makes a difference to survivability and sustainability.

Careful decision making starts with the right questions: Is there a new process or procedure that we could implement to save money? Are our employees being as productive as we need them to be? What can we stop doing – or how can we change our approach – to transition an expense in one area to improve productivity in another? As I speak to our customers, I’m amazed at how adaptable and nimble smaller and mid-sized businesses (SMBs) have become and how they are answering these questions with innovative solutions – delivering dramatic results both in the short-term and for future success.


Only 1 Week to the Cloud Summit!
Learn the secrets to success for the next wave of computing.

CEOs, investors, analysts and customers will gather on Tues. Oct. 14 in the Silicon Valley for Cloud Summit Executive, a one-day gathering of the executive ecosystem that will bring the future of cloud computing into focus (Click here to hear host M.R. Rangaswami’s video invitation.)

The conference will explore the answers to critical questions such as, what cloud business models are showing early signs of success, what best practices are driving cloud marketing, and, importantly, what early-adopter customers are doing in the cloud today. Register now and help set the agenda for the next wave of computing.

Modeling the Cloud Computing Ecosystem

Mike WestA new study from Saugatuck Technology takes a closer look at the meaning of “cloud computing” and lays out four levels in the cloud ecosystem. Read Mike West’s analysis of the implications for software companies in this week’s post to the Blog, Software in the Cloud.

Weaving Growth

Guy SmithVendors can be myopic and overlook markets just a step away. Guy Smith of Silicon Strategies Marketing describes the lessons learned by CodeWeavers when they created a new Mac version of a successful Linux product. Get the insight in this post to the Blog on marketing.

How to Waste Money on a Trade Show - Part 1

Elizabeth K. CookWith the massive investment necessary to exhibit at a major conference, it seems software marketers would ensure that their booth staff is attentive and professional. Elizabeth K. Cook of CEO Growth Advisor walked the floor at Oracle Open World and found just the opposite. Read her list of “must-dos” for booth attendants in this post to the Blog.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON’T MISS: Managing IT in a Downturn

Looking to slash your IT investments? Consider the possibility that targeted ones might generate savings and revenues exceeding what you could save through cost cutting. Read new ideas in this article from The McKinsey Quarterly.

News Update: Tech's Financial Maelstrom

Software vendors are facing a downturn; plus Microsoft tips the open-source scales and VC funds change course. Read these stories and more software news of the week in the latest Software News Summary.

Poll: SMBs Thriving in a Down Economy?

Will technology help small and mid-sized businesses ride out the economic downturn better than large companies?
Take our Pulse Poll >>

Last week, readers gave us their opinion as to the most important consideration when choosing a software partner.
Give us your opinion and see the results >>

More at

Troubled times ahead for tech.
Read the most important enterprise software industry news of the week >>

Business intelligence software maker, LogiXML, receives $4 million.
Monitor the latest software venture capital deals >>

Oracle will buy 3D software maker, Advanced Visual Technology.
Size up last week’s software M&A deals >>

Fred Holahan named VP of Marketing at EnterpriseDB.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

One cannot manage change. One can only be ahead of it.”
— Peter F. Drucker

Courtesy of Malcolm Kusher, The Kushner Group


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