The Secrets of Frictionless Software Sales

November 3, 2010

The Secrets of Frictionless Software Sales

Generation SaaS wants a frictionless experience when they buy enterprise software. Cloud computing enables vendors to provide one. Here’s how.

By Treb Ryan, OpSource

Can you remember the last time you visited a hotel web site and found you had to telephone or fax in your reservation? Doesn’t happen very often does it?

The current generation of consumers is accustomed to trying and buying online - without the need for any offline interactions. However, most software companies still require buyers to go through a sales representative to complete a purchase.

Cloud computing technology enables software companies to provide a frictionless sales experience for their customers. This smooth selling process can provide vendors with greater opportunities for growth while increasing customer satisfaction at the same time.

Tech Execs: Join a Dinner Briefing in Palo Alto on Nov. 18

To meet enable businesses to work more virtually and efficiently, companies must build a roadmap for their internal and external constituents that is innovative and transformational and does more with less. Join Cognizant and SandHill.com on Thursday, November 18, 2010 at the Four Seasons Hotel in Palo Alto, Calif. for the third annual executive dinner briefing to discuss “A Roadmap for Next-Generation Technology Solutions.”
Click here to find out more and register.

Larry Ellison is the Ideal Cyber Privateer

If cyber privateering were a fantasy sports league, Larry Ellison would be Rick Bennett’s first pick. Read why in this post to the SandHill.com Blog on Megavendor Watch.

Do You Need a Cloud Strategy? - Part III

Kamesh Pemmaraju continues his discussion on cloud strategy with a look into the “Sacred Cow” issues - security, privacy, and governance - in this post to his SandHill.com Blog, Leaders in the Cloud

How Centered Leaders Achieve Extraordinary Results

Executives can thrive at work and in life by adopting a leadership model that revolves around finding their strengths and connecting with others. Learn more in this article from The McKinsey Quarterly.

Cloud Execs: Join Our Dinner Event in the Boston Area Nov. 9

Sand Hill Group is co-hosting an exclusive dinner event on Tuesday, November 9 at 6:00pm at Henrietta's Table inside the Charles Hotel Cambridge, Mass. The topic for the evening will be "Achieving Technology Leadership in the Cloud" and will discuss implications for ISVs and software-centric organizations. We will also share highlights from our "Leaders in the Cloud" research study. Cloud executives from the Boston area are invited to attend the event for an exclusive dinner and an evening of thought-provoking and insightful peer discussions.

Click here to find out more.

Poll: Importance of Smooth Selling?

Do customers want to buy software through a frictionless-sales process?
Take our Pulse Poll >>

The Latest Software Business News on SandHill.com

All Headlines: Cloud security to reap $1.5 billion by 2015.

VC Activity: Carlyle takes in Syniverse for $2.6 billion.

M&A Deals: Oracle plans to buy ATG for $1 billion.

Executive Moves: Peter Briggs is named Executive Vice President in New York’s Data Storage Corporation.

Quote of the Week

“What we have seen is a heck of a PR sideshow... It’s an attempt by Larry [Ellison] to raise the visibility of their battle with HP.”

- SAP spokesperson Bill Wohl on Oracle’s demand for damages in the TomorrowNow lawsuit

This Week's Sponsor

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