Software Pulse

Business Strategy for Software Executives

November 25, 2009

Desh Deshpande and Narayana MurthyThe Power of “Spiritual Capitalism”

Two successful social entrepreneurs demonstrate the impact of applying tech business leadership to solving the problems of the world’s poor.

By M.R. Rangaswami, Sand Hill Group

On a recent business trip to India, a fellow Silicon Valley business executive was impressed by the management philosophy of the companies we visited. “The founders stay long after the companies become successful... They bring in family members to take part... Social causes and philanthropy are a key part of everyday business.”

This socially-responsible management style which I call, “Spiritual Capitalism” is not unique to India. However the country’s dramatic social challenges do tend to spur a great deal of philanthropic action by its countrymen and women. spoke with two of I.T. business leaders – and incredibly active philanthropists – Infosys co-founder Narayana Murthy and Sycamore Networks co-founder and chairman Desh Deshpande – about their success with Akshaya Patra, a non-profit devoted to feeding and educating underprivileged children. The leaders explain the success of Akshaya Patra, how they became involved in their philanthropic efforts and how other technology executives can find a way to increase their practice of social capitalism.


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Innovation – and Inspiration - Drives Social Change

M.R. publisher M.R. Rangaswami shares a first-person account of his recent visit to Indian NGOs that are changing lives for the people living at the “Bottom of the Pyramid.” Read about his inspiring experiences in this post to his Blog, M.R.’s Perspectives.

Choosing the Right Cloud Vendor

M.R. RangaswamiTom Fisher of SuccessFactors runs down the list of must-haves for software companies looking for a cloud partner in this post to the Blog on cloud computing.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

The Week in Review: Determined Foes

Google steps up threats to Microsoft; plus going to Dallas, developers chatter, bouncers in the cloud and Blue Insight. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Becoming a Spiritual Capitalist?

How can software executives get more involved in giving back to the community?
Take our Pulse Poll >>

Last week, readers gave their opinions on the importance of SaaS-specific marketing strategies.
Give us your opinion and see the results >>

More at

Microsoft CFO Liddell announces his departure.
Read the most important enterprise software industry news of the week >>

On-demand direct marketing software vendor ExactTarget received $70 million.
Monitor the latest software venture capital deals >>

Google buys ad startup Teracent.
Size up last week’s software M&A deals >>

ClearMomentum named Kenneth Kaisen as president and CEO.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“One man with courage makes a majority.”
— Andrew Jackson

Courtesy of Malcolm Kusher, The Kushner Group


Ness Software Product Labs

Ness Software Product Labs delivers the next generation of the managed software development lab – R&D and software product development outsourcing and consulting that extends software product capacity and drives innovation. Ness operates over 50 labs for ISVs and other product-oriented clients, utilizing delivery centers across India and Eastern Europe. These centers are designed to provide software ISVs and enterprise organizations who rely on proprietary software to generate their revenues with a complete extension of their internal R&D software development team.
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click here. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.