Software Pulse

Business Strategy for Software Executives

March 5, 2007

Ross Mayfield

The Next Wave of Enterprise 2.0

Web 2.0 pioneer Ross Mayfield describes his vision for what will ñ and what wonít ñ define the next few years in social software for business.

By M.R. Rangaswami, Sand Hill Group

Enterprise 2.0 technology is revolutionizing the knowledge workplace. And despite debates over the name and definition, experts agree that the core concepts and business-driving power of Enterprise 2.0 will only continue to grow.

As founder and CEO of the pioneering wiki company, Socialtext, Ross Mayfield has helped make Enterprise 2.0 a reality. Since its founding in 2002, Socialtext has acquired 2,000 clients and is now working to shape the next generation of community-driven, simple-yet-powerful Enterprise 2.0 tools. spoke with Ross about the evolution of “Enterprise 2.0” and why the next phase of development will be very different from that of the enterprise software industry.


Last Chance for Innovation Showcase Nominations!

The Innovation Showcase at Software 2007 is looking for companies who want to share their unique value proposition with the software business elite. The presenters will take the stage at Software 2007, May 8 and 9 in Santa Clara, Calif.  Click here to find out more and nominate your company for inclusion - applications must be received by March 9!

The BI Squeeze

Tony BaerOracle’s acquisition of Hyperion was inevitable according to Tony Baer of onStrategies. His look at the deal illuminates IBM’s position and fuels speculation that a business intelligence buying frenzy is on its way. Read more in this week’s post to the Blog on Merger Mania.

8 Best Practices for Alliance Marketing

In the tech industry, aligning with the right partners in the right way can mean the difference between success and failure. A new survey of software, hardware and services vendors reveals eight best practices for unlocking the potential of alliance marketing. Glenn Gow of Crimson Consulting explains how software companies can use the findings to improve or validate their existing practices in this week’s post to the Blog on Software Marketing.

Publish Your Perspective!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and we’ll publish them in our blog.

Register Now for Software 2007 and Bring 3 Colleagues Along at No Extra Cost!

Enjoy quality networking with peers, VCs, SIs, CIOs, press, analysts and other industry leaders at Software 2007. Your executive team will mix with 2,000 other software business experts at the largest vendor-neutral gathering of the year. Register now to qualify for a special rate which enables you to bring 3 colleagues at no extra cost!

News Update: The Power of 3

Oracle makes its third-largest acquisition ever and helps software stocks recover from the Tuesday sell-off; plus Adobe moves into SaaS, open source investment tops $2 billion and Ray Ozzie speaks up.  Read these stories and more software news of the week in the latest Software News Summary.

DON’T MISS: Improve Productivity in Services

Services operations are variable, and measuring their performance is complex. But a company can raise their productivity by managing demand, assigning tasks by the cost of resources, and increasing labor's efficiency. Read how in this article from The McKinsey Quarterly.

Poll: Which BI Vendor is Next?

Oracle’s $3.3 billion Hyperion buy means business intelligence vendors will be the most popular M&A targets in 2007. Which vendor will be acquired next?
Take our Pulse Poll >>

Last week, readers gave their opinions on whether $1.5 billion verdict against Microsoft will be a deterrent to other vendors who licensed the Alcatel-Lucent MP3 technology. What do you think?
Give us your opinion and see the results >>

More at

Google moves YouTube ahead.
Read the most important enterprise software industry news of the week >>

PostPath receives $12 million.
Monitor the latest software venture capital deals >>

All the latest analysis of the Oracle-Hyperion merger.
Size up last week's software M&A deals >>

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Parting Thought

“As I grow older, I pay less attention to what men say, I just watch what they do.”
–Andrew Carnegie  

Courtesy of Malcolm Kusher, The Kushner Group