Software Pulse

Business Strategy for Software Executives

July 21, 2008

Jim Hemmer

The Mobile Bang Theory

New forces in mobile computing are coming together in a perfect storm, causing companies to think about their businesses in an entirely new paradigm.

By Jim Hemmer, Antenna Software

Like the internal combustion engine, which mixes air, fuel and heat to make it explode with power, three key enabling technologies have come together in an unprecedented manner, forcing businesses to look at mobility in a new light, and in many cases move it to the top of their IT agendas. In other words, a mobile renaissance is afoot as a result of more powerful devices, faster wireless networks and broader use and acceptance of Web services and SOA.

What is the impact on the software industry? These trends and other influencing factors have created a “Mobile ‘Big’ Bang” in business culture and flipped the old IT model on its head.


Your Destination for Open Source Analysis

The Open Source topic page compiles all of the opinions, analysis and news you need on one page. And by clicking “Topics” on the top navigation bar on, you’ll receive a drop-down menu of all our other Topics Pages: Offshoring, SaaS/On-demand, and M&A. Need more focused insight? Email us with ideas for more Topic Pages.

SaaS Needs “Sales Velocity”

Evangelos SimoudisThe rapid sales cycle of on-demand software means a faster sales cycle for the vendor and the customer. Evangelos Simoudis of Trident Capital spells out the ingredients of sales velocity and the reasons why it is critical in this post to the Blog on SaaS.

The Outlook for Software in Q4

Sarah FriarAlthough Goldman Sachs research predicts tech spending will slow to 5% in the fourth quarter, analyst Sarah Friar predicts software will hold stronger than other tech sectors. Read the results of the latest Goldman software subsector analysis in this week’s post to the Blog, Voice of the Customer.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

China's Opportunity in Offshore Services

China faces major challenges to becoming a global giant in the offshoring and outsourcing of services. Read more about the obstacles in this article from The McKinsey Quarterly.

News Update: Keys to the Kingdom

Google and Microsoft disappoint; plus, San Francisco is hijacked, security moves to the cloud, hi-tech moves to upstate New York and SOA governance moves to open source. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Mobile Worries?

For years, experts have predicted that mobile apps will take over the enterprise. How worried should enterprise software vendors be?
Take our Pulse Poll >>

Last week, readers gave us their opinion on which model will gain the most traction in the next 3 years: SaaS or virtual appliances?
Give us your opinion and see the results >>

More at

Who is the San Francisco hacker?
Read the most important enterprise software industry news of the week >>

Venture capital loves virtual.
Monitor the latest software venture capital deals >>

Twitter bought Summize.
Size up last week's software M&A deals >>

Mark Woodward named CEO of E2open.
See who's made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

The future is no more uncertain than the present.
— Walt Whitman

Courtesy of Malcolm Kusher, The Kushner Group



Cognizant is a global provider of IT, consulting and business process outsourcing services. Cognizant delivers a better Return on Outsourcing via our single-minded passion to making our customers’ businesses stronger.
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