Venture Funding: A Look at the Growth of Marketing Automation
Lauren Carlson of Software Advice discusses new entrants to the marketing automation market and shares her analysis of why VCs are investing in this market in this post to the SandHill.com blog, Software 2020: Success Strategies for the Next Decade.
Executing a BI CoE (BI Shared Services or BI Competency Center)
Shirish Netke at Saama and Ravi Kalakota at Alvarez & Marsal explain how to set up a business intelligence Competency Center in this post to the Sandhill.com blog, Best Practices: Operations. The blog post is loaded with checklists and links to information on worldwide data privacy laws.
Did You Know?
There are three elements of frictionless software sales and seven major benefits. Read the OpSource point of view on how to eliminate barriers in selling to Generation SaaS.
Optimize Content Marketing by Facilitating the Buyer’s Journey
Tom Pisello of Alinean discusses the fact that fewer than 50 percent of more than 1,100 surveyed B2B content marketers believe their efforts are effective and discusses a strategy for improving ROI in this post to the Sandhill.com blog, Best Practices: Software Marketing.
It is Alive! The Death of E-mail has been Severely Exaggerated
Auren Hoffman of Rapleaf discusses why the e-mail service provider space is growing despite the hype around social media in this post to SandHill.com blog, Predictions for 2011.
The Latest Software Business News on SandHill.com
News Summaries: Striking Deals – Big Blue triumphs, Fin-Tech Valley attracts, MRAM gains, and other recent software news.
Highly Energized – Mobility drives, unseating plans, startups go lean, data scientists emerge, and other recent software news
VC Activity: Kleiner Backs Quattro Co-founder’s New Startup Session M.
M&A Deals: Symantec to Buy Clearwell for $390 million.
Executive Moves: New executives step up at Citrix, CloudBlue, DynaTrace and other software companies.
Quote of the Week
“California is a terrible place to do a startup. There is an I-hate-business environment out here. ...Until we get some personal responsibility from politicians, we can't escape the regulatory climate. ...Profits are the best thing that can happen to mankind. In countries that understand marketing, even the poor are better off. Right now it's death by a trillion regulations. Go global.”
- Scott McNealy, Sun Microsystems co-founder
This Week's Sponsor
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Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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