Software Pulse
February 9, 2011

Kimberly M. WoodwardThe Impact of Workshifting

Software vendors and the CIOs they sell to must prepare for the implications of business anywhere.

By Kimberly M. Woodward, Citrix Systems

Working optimally is as simple as ensuring a task is done in the right place by the right resource at the right time. While this may be a bit of an obvious statement, actualizing it is certainly easier said than done, particularly as “work” has become more a state of being rather than a place and time for many people.

Making it possible for employees to perform their jobs at the time and location of their choice, shifting tasks to different departments or departments to new locations, holding meetings online, and even moving computing workloads from one server or network to another require new ways of thinking for business and for IT.

As companies look to do more with their available time and resources, workshifting—moving work to a more optimal place—is becoming critical to business performance. Software and services companies should help their customers take advantage of this critical workplace trend.


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Red Hat’s Open Cloud Play

Kamesh Pemmaraju

Kamesh Pemmaraju says Red Hat’s open source cloud play is evolutionary and rivals  that of Microsoft and VMware. Read why in this post to his Blog “Leaders in the Cloud.”

9 Tips to Improve Marketing's Relevance

Michael Cannon

Michael Cannon of the Silver Bullet Group shares insight on how to improve the connection between your marketing and your customers in order to enable greater competitive differentiation and speed revenue growth in this post to the Blog on marketing best practices.

5 Predictions for Social Media in Customer Service

Shawn Santos

TSIA’s Shawn Santos explores the implications for software and services vendors posed by social media in this post to the Blog on Enterprise 2.0.

The Web's Hundred-Billion-Euro Surplus

Consumers get the bulk of it with free services like social networks. Will industry dynamics shift as providers and advertisers try to get a bigger share? Find out in this analysis from The McKinsey Quarterly.

Hear Deepak Chopra at Akshaya Patra's "Food For Education" Benefit

The SHG Foundation is proud to support Akshaya Patra's efforts to feed underprivileged children in India. Join keynote speaker Deepak Chopra at the India Community Center in Milpitas, Calif. on Sunday, March 6 at 5:30pm for the organization's second annual "Food for Education" benefit dinner. Click here to find out more and buy tickets for the event.

Poll: Impact of Workshifting?

Will distributed workforces change the way software makers build software?
Take our Pulse Poll >>

Top Stories from the Past Week

  1. Desktop Virtualization: Confusion Reigns Over Software Licensing (Computerworld)
  2. CFOs Expect Higher Revenues and More M&A in 2011 (eWeek)
  3. The Economics of SaaS (ZDNet)
  4. SAP to Fight Oracle's $1.3 billion Jury Award (Computerworld)
  5. Amazon to Offer Oracle's Database in the Cloud (Computerworld)

The Latest Software Business News on

All Headlines: HP's Palm set to unveil tablet.

VC Activity: EnterpriseDB raises $13 million.

M&A Deals: Time Warner buys Navisite for $230 million.

Executive Moves:  Identity management app maker UnboundID named Andy Spillane Chief Product Officer.

Quote of the Week

It's like the IRS tax code...  As corporate employees start using many different devices - smartphones, laptops, iPads - corporations are asking, 'How many licenses am I going to have to buy?'

- Dave Buchholz, principal engineer at Intel Corp.'s Intel IT unit, on the confusion surrounding desktop virtualization licenses

This Week's Sponsor

Iron Mountain

Iron Mountain is a world leader in information management services, assisting more than 140,000 organizations in 39 countries on five continents with storing, protecting and managing their information. We currently safeguard and provide access to more than 440 million cubic feet of records, 75 million computer backup tapes, 7.4 petabytes of raw storage, 2.5 million PCs and 20,000 servers, and the list is exponentially growing.  And while we are proud of what we’ve accomplished, we continually work to ensure our partners get the most from their information, while reducing their costs and risks associated with storing and protecting it.
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Software Pulse

Software Pulse is a publication of, the online resource for software business strategy.

Publisher: M.R. Rangaswami
Editor: Maryann Jones Thompson

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