Software Pulse

Business Strategy for Software Executives

August 13, 2007

Rudolf Melik

The “Hollywood” Model for Software Success

Software vendors can improve their competitiveness and bottom line by adopting a "Project Workforce" approach.

By Rudolf Melik, Tenrox

Hollywood producers must find it frustrating that an amateur YouTube video can attract a bigger audience than a studio blockbuster with a multi-million dollar budget. The same dynamic has taken over the software industry: a startup with a few people can compete for enterprise business with multi-billion-dollar mega vendors.

To stay competitive, mid-sized and large vendors can fight back against more nimble startups by adopting a “Project Workforce” approach. Software vendors can improve their agility and competitive edge by breaking down internal barriers and improving collaboration.


Looking for Promising SaaS Startups

The SIIA OnDemand conference takes place in San Jose from November 7-9, 2007. The organizers are looking for several early-stage, on-demand software vendors to present their businesses to the more than 400 industry executives, analysts and press members who will be in attendance. Click here to find out more and submit an application. The deadline for entry is Aug. 31.

How to Develop a Strategic Marketing Role

Too often, technology marketing is relegated to tactical efforts that support sales. Software marketing expert, Dave Morse, says that creating a strategic marketing role is critical to ensure products achieve their potential. Read six detailed steps on how to elevate the role of product marketing in this week’s post to the Blog on software marketing.

Open Motivations

Open source is becoming a mainstream strategy for enterprise computing. Guy Smith of Silicon Strategies Marketing takes a look at why CIOs are choosing open source and finds a compelling proposition in this week’s post to the Blog on open source.

Publish Your Perspective!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and we’ll publish them in our blog.

A Quiet Revolution in China's Capital Markets

Reforms that attracted little attention in the Western world mark a major step forward in the modernization of China's capital markets. Read why in this article from The McKinsey Quarterly.

News Update: Global Downs & Ups

Investors sell as software companies buy around the world; plus, LinuxWorld showcases vendor offerings, tech millionaires don’t make enough, and software execs move up, down and out. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Impact of “America Competes”?

President Bush has signed the America Competes act which pours $33 billion into science and technology education and research. How will the funding impact the U.S.’ ability to compete in the global technology marketplace?
Take our Pulse Poll >>

Last week, readers gave their opinions on who has been the most influential software industry leader of the past decade.  
Give us your opinion and see the results >>

More at

Contemplating Mashups? Make Room for Security.
Read the most important enterprise software industry news of the week >>

Fring receives $12 million.
Monitor the latest software venture capital deals >>

Blackbaud acquires eTapestry.
Size up last week's software M&A deals >>

CacheLogic names Phil Robinson as CEO.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

"The first responsibility of a leader is to define reality. The last is to say thank you."
 Max DePree

Courtesy of Malcolm Kusher, The Kushner Group