Software Pulse

Business Strategy for Software Executives

February 26, 2007

Francisco D’Souza

The Future of Globalized Services

Software vendors must embrace new global business disciplines that will form the basis for the next generation of competitive advantage.

By Francisco DíSouza, Cognizant

What in this global world is going on? The implications of globalization are everywhere. Companies are multinational. Politics is multilateral. Society is multicultural.

Looking at the future of technology services, it is important to remember that services are, in the end, consumed and delivered by people. By the year 2050, the population in the U.S. and Europe will be dwarfed by the populations of Asia, South America and the rest of the world.

This population shift will impact both the supply and demand side of the equation. Where these regions are seen today as producers of services, they will also emerge as powerful consumer markets.

The future of services is global. In fact, the globalization of services delivery will form the basis for competitive advantage in most industries – and software is no exception.

Software vendors that understand the globalization of services and internalize the new set of best practices associated with it will be best positioned for leadership in the coming decades.


Learn Strategy from the Leader of a $3 Billion Giant

S. Ramadorai, CEO of Tata Consultancy Services, has grown his company into one of the world’s largest IT services firms. Hear his latest thinking about the future of software and services when he addresses the 2,000 software CEOs, VPs, CIOs, investors and analysts who will attend Software 2007 on May 8 and 9 in Santa Clara, Calif. To find out more about other keynote speakers, breakout sessions, registration and more Software 2007 opportunities. visit

Leveraging the Power of Innovative Networks

S. SadagopanJust as Francisco D’Souza illuminates the future of globalized services, S. Sadagopan of Satyam envisions the power and beauty of a well-designed global innovation network. Though rare today, these innovation networks will be configured for cost and managed for value. Read how and why in this week’s post to his Blog, The Deep End.

Avoiding 11th Hour Negotiations

There is nothing worse than a sales deal being questioned in the 11th hour and putting a halt on the project: "We haven't budgeted for.." or “Our CEO has decided to…” Jeff Thull of Prime Resource Group takes a look at how to avoid these last-minute excuses in this week’s post to the Blog on best practices for software sales.

Publish Your Perspective!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and we’ll publish them in our blog.

Showcase Your Innovation at Software 2007 - Deadline March 9!

“Powered by Innovation” will be the theme for Software 2007. With 2,000 industry execs, investors and analysts in attendance, what better forum to demonstrate the “next big thing” companies that will shape the next generation of the software industry?

The Innovation Showcase is looking for companies who want to share their unique value proposition with the software business elite. The presenters will take the stage at Software 2007, May 8 and 9 in Santa Clara, Calif. Click here to find out more and nominate your company for inclusion - applications must be received by March 9!

News Update: OUCH!

Microsoft is double-whammied with a $1.5 billion judgment and the debut of its “most significant challenge” in ten years; plus, beat The Street, NetSuite's IPO will soar and TCS moves into Mexico. Read these stories and more software news of the week in the latest Software News Summary.

Improve Productivity in Services

Services operations are variable, and measuring their performance is complex. But a company can raise their productivity by managing demand, assigning tasks by the cost of resources, and increasing labor's efficiency. Read how in this article from The McKinsey Quarterly.

Poll: Will Microsoft Prevail?

The $1.5 billion patent infringement verdict against Microsoft may spell trouble for other companies who licensed the same MP3 technology. Could Microsoft win on appeal?
Take our Pulse Poll >>

Last week, readers gave their opinions on whether the new Open Solutions Alliance could ever present a challenge to today’s major vendors. What do you think?
Give us your opinion and see the results >>

More at

A software maker goes up against Microsoft.
Read the most important enterprise software industry news of the week >>

Avidence receives $5 million
Monitor the latest software venture capital deals >>

Google buys Adscape Media.
Size up last week's software M&A deals >>

Michael Lawrie named to the board of Juniper Networks.
See who's made it to the top in our list of recent software executive appointments >>

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Parting Thought

“It is pardonable to be defeated, but never to be surprised.”
–Frederick the Great  

Courtesy of Malcolm Kusher, The Kushner Group