Software Pulse

Business Strategy for Software Executives

September 5 , 2006

M.R. Rangaswami

The Birth of Enterprise 2.0

More than simply Web 2.0 applied to business, the synthesis of new technologies, models and mindsets will revolutionize corporate computing ñ and the software industry.

By M.R. Rangaswami, Sand Hill Group

At Sand Hill Group, weíve watched the enterprise software industry move in and out of the spotlight. Since launching the Enterprise conference in 1998, weíve listened as software CEOs and experts have debated the industryís opportunities and shortcomings.

One by one, technologies, models and vendors have emerged that have had a dramatic impact on the future of the industry: open source, offshoring, services-oriented architecture (SOA) and software as a service (SaaS). Most recently, the buzz about Web 2.0 has moved to its potential in the business world.

The future of corporate computing is starting to come into focus. Rather than one single trend taking the lead, Enterprise 2.0 will be the combination of all of these new technologies and models. It will re-shape the CIOís philosophy about IT ñ and it will transform the way vendors build and sell software.


Webinar: The Path to Profit

The shortest path to new business is to expand business with existing clients. Learn how in a new webinar from Primavera, ìTransforming Projects into Relationshipsî on Tues. Sept. 14 at 2:00 p.m. EDT. Join SandHill.comís M.R. Rangaswami and Michael W. McLaughlin, co-author of Guerilla Marketing for Consultants to discuss approaches to managing client relationships for value, growth and profitability. Click here to register now.

An End-of-Summer Recap

Erik KellerAs Labor Day passes, itís time to take stock of recent events and how theyíll impact planning for next year. Erik Keller analyzes the major moves of the past few months and what it means for business plans in this weekís post to his Blog, The Software Critic.

Enterprise 2.0: More than Just a Nose Job

This week, a new blog debuts from The Enterprise 2.0 Vision. As debate continues about whatñ if anything ñ Enterprise 2.0 is exactly, Vinnie Mirchandani of Deal Architect offers his perspective on what software vendors need to offer in order to aid in its construction. Like the Bionic Man, Enterprise 2.0 requires a thorough re-building, not just a nose job.

Publish Your Perspectives!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and weíll publish them in our blog.

News Update: Revolving Around Redmond

Microsoft reasserts itself as the center of the software universe with a week-full of pro- and anti-Microsoft moves; plus, Borland poaches from Dell, and Forrester talks SaaS and ROI. ÝRead these stories and more software news of the week in the weekly news summary.

Getting the Most from Open Innovation

A typical large company can no longer rely solely on its own resources. Creation networks are a promising way to move beyond them. Read more about ìCreation Netsî in this article from The McKinsey Quarterly.

Poll: A Microsoft Buyout?

The Financial Times of London recently argued that a group of private equity companies could team to buyout Microsoft. Could it happen?
Take our Pulse Poll >>

Last week, readers gave their opinions as to who will be the top ìTech Titanî in 2011.
Give us your opinion and see the results >>

More at

Read the most important enterprise software industry news of the week >>

Monitor the latest software venture capital deals >>

Size up last week's software M&A deals >>

See who's made it to the top in our list of recent software executive appointments >>

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Parting Thought

ìEverything comes to him who hustles while he waits.î
ñ Henry Ford

Courtesy of Malcolm Kusher, The Kushner Group