May 18, 2011
Review and Adjust Your Software License Models for Increased Product Line Profitability
In some cases, we see companies who offer the same license models they did over…
May 11, 2011
Who Needs Leads?
In high-tech marketing, most of the attention is paid to lead generation and piling more…
May 11, 2011
Unextreme Exploring
The unknown is the danger within every new territory. Venture into an unblazed forest and…
May 2, 2011
Customer Satisfaction – and the Flip Side: Churn
In today's world of cloud and SaaS, almost real-time metrics are critical, if not mandatory,…
March 22, 2011
Free Thinking
Outbound marketing is entirely about communications. It involves guiding the thinking of different people (buyer…
February 22, 2011
Lively Laddering
Numerous studies show that promotions appealing purely to emotions sell better than those that pry…
February 15, 2011
Value Pricing and Avoiding the Commodity Metric Trap
I was talking with a client - an established SaaS company in the HR space…