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OPEXEngine Benchmarks: Software and SaaS Companies Can Learn Best Practices from Retail FP&A

Lauren Kelley, CEO & Founder - OPEXEngine

Retail financial planning and analysis focuses on analysis that teases out the critical indicators and mechanics of their business leading to accurately predicting business performance. Here’s how it applies to software benchmarking.

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OPEXEngine Benchmarks: SaaS IPOers Not S&M Deviants

Lauren Kelley, CEO & Founder - OPEXEngine

Sales and marketing executives at software companies planning on going public soon will be happy to know that the total amount of money in the S&M budget probably isn’t going to be questioned too much. Here’s what the benchmarking reveals.

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OPEXEngine Benchmarks: Interpreting SaaS Cost of Customer Acquisition

Lauren Kelley, CEO & Founder - OPEXEngine

COCA is one of the most critical SaaS metrics in determining whether a SaaS business is building a profitable business or not. But COCA is important relative to other metrics. Here’s what the benchmarking reveals.

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OPEXEngine Benchmarks: Interpreting SaaS Churn Metrics

Lauren Kelley, CEO & Founder - OPEXEngine

Every SaaS business wants to have very low churn rates. Through benchmarking, you can see what your peer companies are achieving, which helps focus management energy and resources on areas that could be improved and start executing on concrete strategies.