December 16, 2013
The New Way to (Easily) Bend over Backwards for Customers
Here’s how brands can advance beyond traditional methods to offer customer service in a way…
December 3, 2013
Social Intelligence: A Time to Listen, a Time to Engage
Hypatia reveals top priorities for measuring success of social analytics and intelligence efforts and what…
November 13, 2013
Avoiding Big Data Train Wrecks While Maximizing Business Value (Part 2)
What can you do with Big Data and how can it be harnessed to produce…
November 12, 2013
When Purchasing Software, Look from the Outside In, Not the Inside Out
To avoid shortsighted software purchases, change your view of your business.
October 8, 2013
First Benchmarks on Embedded Functionality in Business Intelligence Rank it “Critical” in Importance
How can embedded BI create competitive advantages? What are prioritized initiatives and features?
March 25, 2013
How to Find Gold Amid Big Data Chaos
To better understand massive amounts of customer data, service-based businesses must identify links and trends…
January 28, 2013
How to Increase the Lifetime Value of Your Customers
This article discusses ways to track and impact engagement, sentiment and your company’s marketing and…