Author user photo

Mining Your Data to Craft Better Customer Experiences

Avantika Sharma, Partner, Analytics - Brillio

The best way to design memorable experiences is by listening to your customers and understanding what they want and how they feel. Here’s how to do that.

Author user photo

Advice for Hiring a Chief Customer Officer: Q&A with FinancialForce

Kathleen Goolsby, Managing Editor -

When should a company establish a customer success program? How do you determine where to focus efforts? And what criteria are necessary for selecting a chief customer officer?

Author user photo

6 Advantages of a Combined CRM and Marketing Automation Solution for SMBs

Shreyansh Surana, Head of Marketing - Agile CRM

Many SMBs struggle to maintain a complex web of customer connections and marketing initiatives across various platforms. Here’s why combining CRM and marketing automation is a must.

Author user photo

The Revenue Marketer’s Job is Not Yet Done

Jeff Day, VP of Marketing - Highspot

How can a company take revenue marketing to the next level, beyond lead generation and marketing automation, to bridge the gap between marketing and sales?

Author user photo

How MDM Helps Take the Guesswork Out of Big Data

Christophe Marcant, Vice President of Product Strategy - Stibo Systems

What four things do organizations need to do to truly reap the benefits of big data and how can Master Data Management (MDM) support your big data initiative?