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Mining Your Data to Craft Better Customer Experiences

Avantika Sharma, Partner, Analytics - Brillio

The best way to design memorable experiences is by listening to your customers and understanding what they want and how they feel. Here’s how to do that.

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Advice for Hiring a Chief Customer Officer: Q&A with FinancialForce

Kathleen Goolsby, Managing Editor - SandHill.com

When should a company establish a customer success program? How do you determine where to focus efforts? And what criteria are necessary for selecting a chief customer officer?

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6 Advantages of a Combined CRM and Marketing Automation Solution for SMBs

Shreyansh Surana, Head of Marketing - Agile CRM

Many SMBs struggle to maintain a complex web of customer connections and marketing initiatives across various platforms. Here’s why combining CRM and marketing automation is a must.

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The Revenue Marketer’s Job is Not Yet Done

Jeff Day, VP of Marketing - Highspot

How can a company take revenue marketing to the next level, beyond lead generation and marketing automation, to bridge the gap between marketing and sales?

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How MDM Helps Take the Guesswork Out of Big Data

Christophe Marcant, Vice President of Product Strategy - Stibo Systems

What four things do organizations need to do to truly reap the benefits of big data and how can Master Data Management (MDM) support your big data initiative?