TAG: Behind the Cloud

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Behind the Cloud: Embrace Transparency and Build Trust

This excerpt from Marc Benioff's book, "Behind the Cloud," shares Play #56 from the salesforce.com playbook: how to leverage the power of communication to overcome the technological challenge of service disruptions.

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Complex Times Demand Simpler Solutions

The resignation of Leo Apotheker as CEO of SAP is the latest example of the escalating pressures facing legacy software executives as the industry undergoes fundamental and traumatic changes driven by rapidly changing customer preferences and intensifying competition. ISVs that can clear away the complexities, and create simpler solutions and go-to-market strategies will be in the best position to survive and thrive in the coming decade.