Software Pulse

Business Strategy for Software Executives

April 7 , 2008

Emmet B. Keeffe III

Success through Visualization

The better the specs, the better the software. Visualization solutions help companies deliver the right software more efficiently.

By Emmet B. Keeffe III, iRise

Today's challenging economic climate is keeping everyone on their toes. Companies must keep a close eye on their bottom line in order to keep operations running more efficiently than ever before. At the same time, customers are demanding more than ever from corporate applications.

Achieving a successful software deployment - the first time - is critical. Fine-tuning the development process to ensure satisfied customers and a manageable cost structure starts at the very beginning: the requirements process. New research shows that the better the requirements, the more successful the project.


Register to Hear C.K. Prahalad at Software 2008 and Receive a Copy of His New Book

The software business elite are gathering at Software 2008, April 28-29, 2008 in Las Vegas. Attendees will share insight with their executive peers and hear thought-leading keynotes, including one by international management guru, C.K. Prahalad. Register now to be a part of the industry’s most prestigious event and receive a complimentary copy of C.K’s new book, “The New Age of Innovation: Mobilizing Global Networks to Unlock Co-Created Value in Your Company.” Visit to find out more.

Winning Intelligence in Software Sales

Not many innovations have hit the traditional enterprise software sales process over the past decade. Sergio Segal proposes a new technique, “Winning Intelligence.” Learn more about why old methods haven’t worked and what this new method is all about in this post to the Blog on software sales best practices.

Lowering the “ERP” Tax

Outdated and inflexible software costs enterprises millions of dollars in competitiveness every year. Helene Abrams of eprentise says software vendors have a big opportunity to help their customers break free of these “taxes.” Read why in this post to the Blog on the Customer’s Perspective.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON’T MISS: The Multilocal Challenge: Managing Cross-Border Functions

Companies are learning to adapt their organizational design to capture cross-border synergies and to protect local sources of profitability. Read how in this article from The McKinsey Quarterly.

News Update: Change Reigns

Top software execs move around; plus, a grand jury probes IBM, OOXML wins standardization, Spike Source switches gears, and Greenplum and Bluenog grab VC dollars.  Read these stories and more software news of the week in the latest Software News Summary.

Poll: Impact of Visualization?

Will visualization take over the software development requirements phase by 2020?    
Take our Pulse Poll >>

Last week, readers speculated on the transition to more “simple” enterprise software.
Give us your opinion and see the results >>

More at’s Benioff bests Plattner in debate.
Read the most important enterprise software industry news of the week >>

Spike Source receives $10 million from Intel.
Monitor the latest software venture capital deals >>

G2 acquires CRM agency in India.
Size up last week's software M&A deals >>

Christopher Calisi named CEO of NetClarity.
See who's made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“I'm not schooled in the science of human factors, but I suspect surprise is not an element of a robust user interface.”
–Chip Rosenthal

Courtesy of Malcolm Kusher, The Kushner Group


Citrix Online

Citrix Online is a leading provider of easy-to-use, on-demand applications for remote desktop access, Web conferencing and collaboration. Its "Simpler Is Better" approach to empowering business productivity online offers small and mid-sized businesses, consumers and professionals an easier, more cost-effective and secure way to access and interact with information, customers, partners and employees in real time.  
Find out more.


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