Software Pulse

Business Strategy for Software Executives

April 7, 2009

Andrew Dod

Strategic Considerations for “Going Mobile”

The era of mobile computing is rapidly coming to life. Vendors must adopt new ways of doing business in order to succeed.

By Andrew Dod, Whoop

It’s 1994 all over again...

Remember when the web raced into the public’s consciousness? Terms like www. and entered our cultural lexicon as networks of networks passed data to and fro over blistering fast 14.4k dial up modems. Businesses jumped on the superhighway and discovered an entirely new communications medium, an information wild west. Companies snapped up domains, retained developers in garages to build “brochure-ware” web sites, and readied for the stampede to begin. For the 20 million people online in 1994, it was heady times and clearly marked a transformation in how businesses communicate and compete.

Fast forward to 2009, and you’ll feel another transformational juggernaut bearing down on business. This time, it’s mobile. Executives are figuring out how to fully leverage mobile to their benefit, framed by traditional objectives of increasing revenue, growing customer share, improving profitability, building brand and aligning business operations. For the strategic and smart vendors who think broadly, new levels of business success are close “at hand.”


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The Benefits of Sourcing “Onshore”

North American companies should consider the advantages of working with Canadian services firms. MapleWorks presents its case for “onshoring” in this post to the Blog on offshoring.

What’s a Service? Who’s Responsible?

Tony Baer of Ovum makes his case for robust IT Service Management when managing a SOA or application lifecycle in this post to the Blog on SOA.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON'T MISS: Six Ways to Make Web 2.0 Work

Web 2.0 tools present a vast array of opportunities-for companies that know how to use them. Discover new ideas for deployment in this article from The McKinsey Quarterly.

News Update: Flat is Fine

Gartner's software forecast isn't that bad; plus, IBM-Sun looks likely, HP looks at Android, and the community looks at the "Open Cloud Manifesto." Read these stories and more software news of the week in the latest Software News Summary.

Poll: Ready for Mobile Era?

Are software vendors ready for the era of mobility?
Take our Pulse Poll >>

Last week, readers gave their feelings on whether it is now time to prepare for the economic rebound?
Give us your opinion and see the results >>

More at

Read the fallout from IBM’s withdrawn offer for Sun.
Read the most important enterprise software industry news of the week >>

Q1 private equity deal volume down by half from 2008.
Monitor the latest software venture capital deals >>

Is Google in talks to buy Twitter?
Size up last week’s software M&A deals >>

Decision View named James Scullion as CEO.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“Why not go out on a limb? Isn't that where the fruit is?”
— Frank Scully

Courtesy of Malcolm Kusher, The Kushner Group


Ness Software Product Labs

Ness Software Product Labs delivers the next generation of the managed software development lab - R&D and software product development outsourcing and consulting that extends software product capacity and drives innovation. Ness operates over 50 labs for ISVs and other product-oriented clients, utilizing delivery centers across India and Eastern Europe. These centers are designed to provide software ISVs and enterprise organizations who rely on proprietary software to generate their revenues with a complete extension of their internal R&D software development team.
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