On the Radar: coAction.com
 As today’s collaboration platform market is being propelled faster and farther than ever before, coAction.com president Jagdish Talreja discusses how coAction is making bold moves in the SaaS field. Read a profile of this up and coming software company on the SandHill.com Radar.
The Masters of Perception
 Apple dominates the market with its iMacs, iPods, and now its iPads. Guy Smith of Silicon Strategies Marketing demystifies Apple’s control over the technology market in this post to the SandHill.com Blog on Software Marketing.
Leveraging CRM to Gain Customer Insight
Every successful company absorbs customer insight during the buying process. Anil Gupta of Zoomerang explains how to utilize this information as part of a CRM system and reap more benefits in this post to the SandHill.com Blog on Best Practices Sales.
Cloud Technology Best Practices From the Field - Part 2
 Kamesh Pemmaraju shares more best practices gleaned from recent interviews with enterprise experts deploying cloud technology in the field. Get the latest in this post to his SandHill.com Blog, Leaders in the Cloud.
The Lure of New Onshore Locales
Though many IT services have moved to offshore centers from India to Russia over the years, many service providers are staying ashore in second-tier cities of their home markets. Learn more about this trend in this article from The McKinsey Quarterly.
New Webinar: A Renaissance in Software Quality
Today's application architectures require that quality assurance and testing organizations transform themselves into strategic lifecycle partners, working with all parties both inside and outside the organization to champion software quality. Join SandHill.com publisher M.R. Rangaswami as he moderates a thought-provoking discussion, “Is Quality An Afterthought? Moving from Gatekeepers to Strategic Business Partner,” with Kate Gentry of AutoDesk and James Shaw of Cognizant. The webinar will take place on Sept. 29 at 10am Pacific.
Click here to learn more and register now.
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Top Stories from the Past Week
- Will Oracle Buy Informatica Next? (PC World)
- Verizon Launches Cloud Service for SMBs (ComputerWorld)
- IBM's Big Push to Steal Sales from Its Rivals (Bloomberg Business Week)
- Intel Investing $30 Million in Software Companies (Yahoo News)
- Once a Dynamo, the Tech Sector is Slow to Hire (New York Times)
The Latest Software Business News on SandHill.com
All Headlines: Ex-HP CEO Mark Hurd to deliver keynote at Oracle OpenWorld.
VC Activity: VCs invest more in the cloud, including $13 million in StorSimple.
M&A Deals: HP buys ArcSight for $1.5 billion.
Executive Moves: AbsolutData adds four new executives to its ranks.
Quote of the Week
“Informatica is a great target for anyone, but the amount of overlap with Oracle's business suggests that any acquisition would be more about removing a competitor from the field than strategic advancement. I believe Oracle's next move will be in hardware, not software.”
- Merv Adrian of IT Market Strategy on Oracle’s acquisition strategy.
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